PwC Geography Marketing Senior Associate - Northeast in Boston, Massachusetts
PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.
We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.
At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.
Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready
- to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.
It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.
Marketing's job is to deeply understand our customer's needs and wants, and to turn those insights into plans and actions that generate high margin demand and elevate our brand.
We act as an enabling function to help the client serving professionals accomplish their strategies and meet their targets.
We deliver this result through creative and innovation application of deep marketing expertise, data analytics, strong program management, media, and branding knowledge.
Geographic Marketing focuses on the marketing for a specific geographic area. The Geography marketing team advises market leadership on strategic business issues that impact the client base in a specific market to penetrate top priority accounts and targets.
Then team partners across all functions (Sector, Line of Service, Brand and Shared Services) at the market level to build and deepen client relationships, enhance the firm's brand and visibility, strengthen alumni relations, corporate responsibility, hospitality, promote and sell PwC capabilities and services.
Minimum Year(s) of Experience: 2
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree in Marketing or like kind field (e.g., Communications, Public Relations, Advertising)
Demonstrates thorough abilities and/or a proven record of success managing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:
Driving business objectives and sharing insights on marketing activities and processes;
Utilizing knowledge of key business issues our clients are facing and aligning our go-to-market strategy and point-of-view(s) around those issues;
Executing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity;
Conducting marketing tactics across several functional areas of the marketing mix including: advertising, alumni relations, analyst relations, brand, communications, corporate responsibility,digital and social marketing, events, hospitality, public relations, thought leadership and sales tools, to support marketing strategy;
Familiarity with competitive and market research to understand client issues, marketing dynamics and competitive strategies; and
Understanding of the Marketing function, including critical intersections with Sales, Brand, PR, Advertising, and Integrated Content.
Demonstrates thorough abilities and/or a proven record of success in managing efforts in the following areas:
- Assisting in the execution of marketing tactics across a wide variety of functional areas of marketing (corporate responsibility, hospitality, events, PR and alumni initiatives);
that deliver positive results in brand awareness and revenue growth;
- Executing marketing campaigns and programs that align with the firmâ€™s priorities that
leverage the latest marketing technologies to create a greater client experience e.g. social listening, analytics, etc.;
Utilizing knowledge of our capabilities and offerings and incorporating messaging into marketing programs;
Tracking of program/campaign success and reporting of Return On Investment (ROI) of marketing initiatives;
Developing relationships with all levels from peers to internal and external stakeholders;
Participating in on-going marketing strategy and driving change by collaborating with other marketing and sales professionals;
Leveraging strong written and verbal skills to develop and edit internal communications,integrated content as well as effectively communicate marketing initiatives to stakeholders;
Understanding of CRM and data management systems and the ability to translate information into strategic insights;
Utilizing project management skills to balance competing demands and see marketing initiatives from start to completion; and
Making independent decisions on the execution of marketing tactics and escalates when appropriate in order to produce successful marketing campaigns.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.