PwC Digital Campaign Strategy & Enablement Sr. Manager in Birmingham, Alabama
Specialty/Competency: IFS - Clients & Markets
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
As a member of the marketing team, you'll help us create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX. You're thoughtful and collaborative with a bias towards action and you care deeply about doing what's best for our customers.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Fields of Study :
Marketing, Public Relations, Communications Studies/Speech Communication and Rhetoric, Advertising, Data Processing/Analytics/Science
Additional Educational Preferences :
Client Experience, Data Analytics, E-Marketing, Consumer Behavior
Preferred Knowledge/Skills :
Demonstrates intimate abilities and/or a proven record of success as a digital channel consultant for marketing campaigns, bringing insights from data and enabling marketers to take action and implement learnings to support business priorities and reach marketing goals. Including:
Demonstrating experience developing digital marketing strategies and leveraging digital channels to accomplish campaign goals;
Coaching marketers and campaign teams, creating connected customer journeys, and collaborating with multifunctional teams to execute successfully;
Demonstrating experience in serving as a strategic partner in marketing campaign planning; confirming strategies and decisions related to campaign tactics that are backed by data;
Understanding of the martech stack, marketing automation platforms, data flow and integrations;
Understanding of how digital channels support the overall customer journey and campaign objectives;
Demonstrating a consultative mindset that ensures marketing campaigns include the right tactic mix to successfully drive marketing and business results;
Demonstrating experience with developing campaign audience strategy and best practices;
Demonstrating experience with high value marketing KPIs and reporting on campaign impact/providing analysis on how marketing programs contribute to client relationships, sales pipeline and brand awareness/equity;
Demonstrating experience with customer journey optimization and testing strategies;
Understanding of a campaign's overall web strategy, including how it supports campaign and business goals. Familiarity with SEO/SEM and Adobe Analytics;
Demonstrating intimate abilities to think strategically about business, marketing and technical challenges;
Possessing highly effective project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
Possessing highly effective presentation and communication skills. Proven track record of translating complex concepts into easy to understand and compelling messaging;
Embracing a culture of continuous improvement, learning and problem solving; and,
Demonstrating a career path that demonstrates increasing levels of responsibility and skills.
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
Deal effectively with ambiguous and unstructured problems and situations.
Initiate open and candid coaching conversations at all levels.
Move easily between big picture thinking and managing relevant detail.
Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
Contribute technical knowledge in area of specialism.
Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
Navigate the complexities of cross-border and/or diverse teams and engagements.
Initiate and lead open conversations with teams, clients and stakeholders to build trust.
Uphold the firm's code of ethics and business conduct.
At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsseniormanager.