PwC Global Account Based Marketing Manager in Birmingham, Alabama
Specialty/Competency: IFS - Internal Firm Services - Other
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
As part of our Policy, Strategy and Leadership team, you’ll provide strategic oversight, manage operations, and develop policies for all aspects of our Sales and Marketing practice.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Develop new skills outside of comfort zone.
Act to resolve issues which prevent the team working effectively.
Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
Analyse complex ideas or proposals and build a range of meaningful recommendations.
Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
Address sub-standard work or work that does not meet firm's/client's expectations.
Use data and insights to inform conclusions and support decision-making.
Develop a point of view on key global trends, and how they impact clients.
Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
Simplify complex messages, highlighting and summarising key points.
Uphold the firm's code of ethics and business conduct.
The Marketing & Sales Innovation team drives tailored marketing into our top accounts, using them as a testing ground for innovative initiatives, new technologies and adoption/ coaching activities, before rolling them out as standard. This role will support the development of an ABX program, working with the global client partner on priority accounts to deliver tailored marketing experiences to drive revenue. It will support the incubation and testing of new ideas around the marketing experience
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Knowledge/Skills :
Demonstrating extensive - level knowledge of and/or proven record of success in:
Delivering and maturing a successful ABX programme in a B2B environment;
Partnering with global account teams to mature their approach to account management and tailored marketing to develop client relationships, build pipeline and drive account growth;
Creating campaign plans and the development of assets and customer journeys for activation across the full marketing funnel leveraging MarTech;
Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, collateral, thought leadership, sales tools and events;
Translating business strategies into marketing strategies and supporting the development of data-driven integrated omni-channel account based marketing strategies;
Understanding marketing trends and channels that grow revenue faster, improve customer loyalty and drive demand and brand equity;
Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, in either B2B or B2C environments;
Leveraging marketing automation systems to bring personalization to marketing activities preferably with Salesforce Marketing Cloud;
Possessing stakeholder engagement and influencing management skills;
Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization;
Navigating complex situations and where necessary, conducting difficult conversations with senior leaders to jointly arrive at the right outcomes;
Leveraging data to inform marketing strategy, evaluate the impact of marketing activities and influence the focus and direction of future marketing campaign strategies; and,
Managing multiple marketing campaigns and teams simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities.
At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsmanager.