PwC Global Data Strategy & Innovation Senior Manager in Birmingham, Alabama
Specialty/Competency: IFS - Internal Firm Services - Other
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm.
The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Take action to ensure everyone has a voice, inviting opinion from all.
Establish the root causes of issues and tackle them, rather than just the symptoms.
Initiate open and honest coaching conversations at all levels.
Move easily between big picture thinking and managing relevant detail.
Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
Develop specialised expertise in one or more areas.
Advise stakeholders on relevant technical issues for their business area.
Navigate the complexities of global teams and engagements.
Build trust with teams and stakeholders through open and honest conversation.
Uphold the firm's code of ethics and business conduct.
Global Data Strategy & Innovation Senior Manager - GMO is part of a multi-disciplined team of digital strategists, web experience experts, product managers and data governance leaders, collectively accountable for PwC's global web platforms and our digital experience. This role will transform the way data is collected and actioned across platforms and channels. The ideal candidate will have experience with Adobe Experience suite, Salesforce marketing automation tools, and working with a CDP.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Knowledge/Skills :
Demonstrating industry leader level knowledge of and/or proven record of success in:
Collaborating with cross-functional teams to identify opportunities to conduct primary and secondary research in support of test planning and strategic goals;
Interpreting and synthesizing quantitative and qualitative data to deliver actionable optimization strategies and test recommendations for SEO, media and website experiences;
Owning the test planning process from developing hypotheses to implementing test designs;
Designing executive scorecards that showcase digital performance, influencing demand generation and user experience planning;
Building and managing internal client-facing dashboards and creating reports to support marketing, media & site optimization;
Supporting the execution and analytics of adaptive testing to deliver actionable insights;
Leveraging various data sources including SEO, on-site search, paid search, display, Google Analytics to develop data visualizations;
Documenting all optimization decisions and creating a model that compares pre and post performance across multiple metrics;
Demonstrating experience in analysis & development of forecast models to identify systemic patterns and trends and develop forecasting models;
Demonstrating the ability to work with the product team to ensure effective integration of emerging data, client data, and new technical capabilities that enable analytic solutions scale and efficiency;
Designing and conducting A/B tests to drive and multivariate tests;
Generating, collecting and analyzing customer behavior data from SEO and website analytics;
Partnering with IT teams to develop and evolve data product features and tools;
Configuring metadata for popular social network link-sharing cards
Consulting with marketing specialists to optimize the effectiveness of digital campaigns, with a focus on understanding customer behaviors and managing conversion and lead generation;
Acting as a subject matter expert to advise on optimization of campaigns on digital channels;
Building and managing relationships across global marketing teams, stakeholders and leadership, driving difficult conversations and demonstrating interpersonal, communication and presentation skills;
Leading and coaching a team working across multiple projects;
Having experience with CDP: Adobe Experience Platform, CMS: Adobe Experience Manager (CQ6) & Adobe Target, Analytics: Adobe Analytics/Omniture, Tableau/Microsoft Power BI advanced, SalesForce Marketing Cloud, Google Analytics;
Liaising with and managing 3rd parties to coordinate multiple dependencies;
Working knowledge of SEO tools, and an understanding of the latest SEO best practices;
Analyzing technical SEO issues and recommending fixes;
Demonstrating expertise across marketing and sales capabilities in a B2B context;
Creating a closed loop between marketing and sales to shorten lead times and improve client impact;
Demonstrating an successful track record for translating business strategies into marketing strategies and driving execution to deliver measurable commercial results;
Managing outside vendors, agencies and contractors to deliver optimized search results and experiences;
Using task management tools (Workfront);
Working in a large, matrixed organization;
Possessing professional project management skills;
Automating the aggregation of data across channels; and,
Establishing attribution models.
At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsseniormanager.