PwC Regional Tax Marketing Manager in Chicago, Illinois

PwC/LOS Overview

PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at www.pwc.com/us.

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional (http://pwc.to/pwcpro) provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready

  • to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at www.pwc.com/careers.

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description

PwC's Marketing and Sales function is a client-centric, high-performing team that drives the Firm's priorities and long-term revenue growth by

passionately positioning PwC as a distinctive brand in the marketplace.

The role of Marketing is to develop and execute data-driven strategies to effectively and efficiently understand our customer's needs and interests to increase brand awareness and generate high margin demand. The team enables client serving professionals to meet their short and long-term goals by providing creative and innovative application of deep marketing expertise in areas such as digital, B2B, data analytics, program management, media (including social), thought leadership, and brand.

Line of Service Marketing focuses on the marketing of PwC Lines of Service: Advisory, Assurance, Private Company Services, Risk Assurance, or Tax. The Line of Service marketing team advises Line of Service leadership on strategic business issues that impact this client base

  • for example, internal and external forces that impact the Line of Service's ability to increase sales and build the PwC brand.

Position/Program Requirements

Minimum Year(s) of Experience: 4

Minimum Degree Required: High School Diploma or GED

Degree Preferred: Bachelor's degree in Marketing, Communications, Public Relations, or Business.

Knowledge Preferred:

Demonstrates extensive knowledge and/or a proven record of success managing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:

  • Managing a data-driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships and increasing brand equity;

  • Leading and implementing marketing tactics across several functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events and supporting marketing strategy;

  • Performing competitive and market research to understand client issues, marketing dynamics and competitive strategies and to contribute to development of messaging and marketing strategies;

  • Drawing and sharing extensive-level insights on marketing activities and processes;

  • Understanding key business issues our clients are facing and aligning our go-to-market strategy and points of view around those issues; and,

  • Understanding the Marketing and Sales function, including Sales, Marketing, Brand, and Thought Leadership.

Skills Preferred:

Demonstrates extensive abilities and/or a proven record of success in the following areas:

  • Managing marketing programs that are on the leading edge and leverage the latest marketing technologies to create a greater client experience (e.g., social listening, analytics, etc.);

  • Evaluating, analyzing and interpreting voice of the customer and market research information and applying learning to delivery of marketing programs;

  • Developing relationships with peers;

  • Building and maintaining relationships with subject matter specialists and leadership, including effectively navigating a large organization;

  • Grasping firm capabilities and offerings quickly and incorporating messaging into marketing programs;

  • Communicating and writing effectively emphasizing translating complex concepts into easy to understand and compelling messages;

  • Developing and executing marketing strategies and plans that deliver positive results in brand awareness and revenue growth;

  • Measuring and tracking results of marketing programs and report on return on investment (ROI);

  • Evaluating the appropriateness of potential marketing activities with alignment to marketing strategy, targets and business development opportunities;

  • Recommending results of evaluations to marketing leadership for approval;

  • Leveraging proven ability in project management;

  • Resolving issues independently, coordinating with leadership or subject matter specialty departments when necessary; and,

  • Managing performance and development of staff through coaching, including providing written and verbal feedback.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.