PwC GMO Marketing Cloud Success - Senior Manager in Fayetteville, Arkansas
Specialty/Competency: IFS - Internal Firm Services - Other
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 40%
The Marketing & Sales Innovation team drives tailored marketing into our top accounts, using them as a testing ground for innovative initiatives, new technologies and adoption/ coaching activities, before rolling them out as standard. The Success Senior Manager supports territories to realise the value of Marketing Cloud by driving leading marketing & sales practices and using data-driven interventions to support the enablement of marketing practitioners to drive front office transformation.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
8 year(s) in a B2B environment with a track record in marketing/ BD, preferably with transformation experience.
Preferred Qualifications :
Degree Preferred :
Preferred Knowledge/Skills :
Demonstrating intimate- level knowledge of and/or proven record of success in:
Driving behavioural change to support the adoption of new technologies, from strategy, through to planning, development, execution and measurement (ideally in a global, professional services context and/ or with Salesforce). This would include communications, engagement, learning and readiness interventions;
Using analytical skills to measure adoption (through qualitative and quantitative datasets) and make appropriate recommendations regarding interventions to further drive enablement and adoption;
Understanding a complex stakeholder landscape and developing a stakeholder management plan to drive engagement and enable key outcomes;
Developing training, presentation and written communication skills;
Communicating effectively with senior management, and ability to translate complex matters to simple messages for non-specialists across the network;
Working with leadership and business as an advisor to the business to influence how the practice engages with the marketplace, leveraging technology;
Driving continuous improvement and analysis of marketing activity, and reporting on how enablement programs contribute to impact on client relationships, the sales pipeline and brand equity;
Building and managing collaborative, effective working relationships across a global network with leaders and the business, including effectively managing a matrixed organization;
Liaising, influencing and challenging effectively to build relationships at the leadership, senior management, peer group and team level;
Demonstrating extensive knowledge of modern sales and marketing methodologies, marketing automation technology, segmentation and lead scoring techniques, and campaign analytics;
Demonstrating an in depth understanding of the Salesforce platform ecosystem (specifically Marketing Cloud), including how it can be leveraged to drive leading marketing and sales practices;
Understanding of technical marketing and business development, ideally in a B2B context;
Leveraging prior project management and organisation skills and the ability to operate effectively within a complex matrix environment;
Navigating complex situations while applying firm policies and procedures to enable compliance across the network;
Demonstrating proven expertise across marketing and sales capabilities, including: sales, marketing, brand and integrated content in a B2B context;
Supporting and coaching leadership in adopting new ways of working, becoming advocates for transformation and providing assets to help them drive change in their business area;
Driving difficult conversations with senior business stakeholders and being confident in saying no to all levels of the organisation when necessary by relating strategy to difficult decisions; and,
Leading and coaching teams to support professional development and delivery of quality work outcomes.
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Encourage everyone to have a voice and invite opinion from all, including quieter members of the team.
Deal effectively with ambiguous and unstructured problems and situations.
Initiate open and candid coaching conversations at all levels.
Move easily between big picture thinking and managing relevant detail.
Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.
Contribute technical knowledge in area of specialism.
Contribute to an environment where people and technology thrive together to accomplish more than they could apart.
Navigate the complexities of cross-border and/or diverse teams and engagements.
Initiate and lead open conversations with teams, clients and stakeholders to build trust.
Uphold the firm's code of ethics and business conduct.
At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsseniormanager.