PwC Marketing Director, Audit and Assurance in Grand Rapids, Michigan
Specialty/Competency: IFS - Clients & Markets
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
We are a purpose-led and values-driven organization. As a member of the marketing team, you'll help us accelerate our strategy through effective storytelling and experiences backed by data-driven insights and analytics. You will be part of a team working to grow and protect our brand while expanding demand generation and increasing win rates. You're collaborative with a bias towards action and care deeply about doing what's best for our clients, internal stakeholders and team.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Fields of Study :
Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric
Preferred Knowledge/Skills :
Demonstrates thought leader-level abilities as a team leader with knowledge in digital marketing techniques, demand generation tool, marketing trends and industry-leading practices, emphasizing the following areas:
Designing, executing and supporting integrated marketing campaign tactics across the marketing mix including content/thought leadership, events, email, website, social media, sales tools, analyst relations, nonprofit, brand, analyst relations, communications to grow and protect the brand and expand demand generation and revenue growth;
Mining and analyzing data through marketing and sales technology platforms and market trends to support the creation of data-driven insights to inform marketing campaign strategy which creates curated client experiences across channels, while tracking KPIs and progress to goals;
Demonstrating knowledge of key business issues clients are facing and PwC solutions, leveraging competitive and market research, and aligning go-to-market strategy when delivering plans to leadership and stakeholders in a consultative manner; and,
Navigating a matrix organization collaborating with many departments (e.g. Sales, Comms, Creative) to deliver a consolidated one firm marketing strategy that responds to real-time trends in an agile and flexible manner.
Demonstrates thought leader-level abilities as a team leader, emphasizing the following areas:
Managing and making decisions on the execution of marketing campaigns across a wide variety of functional areas and escalating when appropriate;
Coaching, leading and inspiring your team to deliver on the day-to-day execution of strategies as well as overall professional development;
Looking for opportunities to scale efficiencies and new ways of working across multiple projects and environments;
Leading others and using a broad range of tools and digital marketing techniques to extract insights;
Contributing to an environment where people and technology thrive together to accomplish more than they could apart;
Developing talent to grow and encourage everyone to have a voice and invite diverse opinions from all, including quieter members of the team;
Dealing effectively with ambiguous and unstructured problems and situations;
Upholding the firm's code of ethics and business conduct;
Collaborating with the stakeholders to uncover insights and strategies to develop and implement marketing and branding strategies; and,
Collaborating with MLT on strategy and execution of Firm's marketing strategy.
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Support team to disrupt, improve and evolve ways of working when necessary.
Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.
Identify gaps in the market and spot opportunities to create value propositions.
Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
Create an environment where people and technology thrive together to accomplish more than they could apart.
I promote and encourage others to value difference when working in diverse teams.
Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
Influence and facilitate the creation of long-term relationships which add value to the firm.
Uphold the firm's code of ethics and business conduct.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsdirector.