PwC Global Web Experience Manager - GMO in Harrisburg, Pennsylvania
Specialty/Competency: IFS - Internal Firm Services - Other
Industry/Sector: Not Applicable
Time Type: Full time
Travel Requirements: Up to 20%
As part of the global Digital Marketing and Sales Experience team, this role focuses on developing and managing digital campaigns and content across our global websites - and delivering a best-in-class digital experience with PwC. The role will partner closely with global content, marketing, data, product and technology teams, as well as network stakeholders and vendors, to advance how our brand comes to life in our digital channels.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Fields of Study :
Marketing, Public Relations, Business Administration/Management, Communications Studies/Speech Communication and Rhetoric
Preferred Knowledge/Skills :
Demonstrates extensive knowledge of, and/or proven record of success in, the execution of digital marketing programs, preferably within a global network of professional services firms, emphasizing the following:
Demonstrating experience in digital channel (website) management - using CMS;
Possessing skills in project management predominantly in a digital focused role utilizing Agile methodologies;
Possessing expertise in User Experience (UX) or Customer Experience (CX);
Developing, executing and analyzing digital experiences and marketing programs that resonate with and drive desired behavior from targeted external audiences;
Developing, executing and managing marketing campaigns and content initiatives across web properties;
Demonstrating experience in website management - using CMS (ideally AEM) to update and create digital experiences;
Understanding of key business issues clients are facing and aligns our marketing strategies around those issues;
Maintaining knowledge of digital marketing trends/leading practices and applying new thinking and innovation to digital marketing programs;
Demonstrating project management skills, ideally in a digital focused role using Agile methodologies in order to execute multiple comprehensive projects and programs simultaneously;
Understanding website analytics such as Google Analytics and Adobe Analytics to analyze digital campaign performance data to determine effectiveness, and provide insights and optimization recommendations;
Testing and learning / optimization experience, interrogating data to find opportunities to improve digital experiences and deliver at scale;
Demonstrating proficiency with enterprise MarTech systems such as Adobe Experience Cloud and Salesforce;
Liaising with leadership, stakeholders, and cross-functional teams to communicate opportunities, needs, risks and POVs;
Working cross-functionally with product, IT and strategy teams to develop and iterate improvements to digital experiences on the global website that scale;
Evaluating, analyzing and interpreting user flows, journeys and holistic digital experiences and apply learnings which inform best practices and digital marketing strategy; and,
Maintaining and improving the skill set to stay abreast of changes in the digital landscape to bring innovations and fresh ideas to our MarTech stack.
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.
To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
Develop new skills outside of comfort zone.
Act to resolve issues which prevent the team working effectively.
Coach others, recognise their strengths, and encourage them to take ownership of their personal development.
Analyse complex ideas or proposals and build a range of meaningful recommendations.
Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.
Address sub-standard work or work that does not meet firm's/client's expectations.
Use data and insights to inform conclusions and support decision-making.
Develop a point of view on key global trends, and how they impact clients.
Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.
Simplify complex messages, highlighting and summarising key points.
Uphold the firm's code of ethics and business conduct.
At PwC, our work model includes three ways of working: virtual, in-person, and flex (a hybrid of in-person and virtual). Visit the following link to learn more: https://pwc.to/ways-we-work.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoifsmanager.