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PwC Digital Media Strategist, Senior Associate in New York, New York

Specialty/Competency: Customer

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 60%

A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers’ underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences.

Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you’ll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Senior Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Use feedback and reflection to develop self awareness, personal strengths and address development areas.

  • Delegate to others to provide stretch opportunities, coaching them to deliver results.

  • Demonstrate critical thinking and the ability to bring order to unstructured problems.

  • Use a broad range of tools and techniques to extract insights from current industry or sector trends.

  • Review your work and that of others for quality, accuracy and relevance.

  • Know how and when to use tools available for a given situation and can explain the reasons for this choice.

  • Seek and embrace opportunities which give exposure to different situations, environments and perspectives.

  • Use straightforward communication, in a structured way, when influencing and connecting with others.

  • Able to read situations and modify behavior to build quality relationships.

  • Uphold the firm's code of ethics and business conduct.

You will be responsible for consulting and delivering on enterprise-wide digital media strategies and helping to support digital marketing transformation programs for our clients.

Role specifics

  • Provide strategic thinking, leadership and solution development across media strategy and ad technology including: Analytics, ad servers, customer data platforms & DMPs

  • Responsible for the design and implementation of digital marketing strategies (including media plans and pro formas) and technologies that deliver on customers’ business and functional goals.

  • Assess and evaluate the current offerings within the marketing technology landscape, providing POVs on the current state of the marketing place.

  • Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions.

  • Develop and position PwC and yourself as a thought leader in the digital advertising & ad tech space.

  • Stay current emerging technologies and industry market trends.

Minimum qualifications

  • 5+ years of experience in creating and executing digital marketing strategies and campaigns, specifically need to be able to develop media plans and pro forma

  • Strong understanding of the ad tech and marketing technology landscape and experience with relevant digital marketing technologies

  • Hands on experience with ad technology (ad servers, DMPs, DSPs, cross device measurement)

  • Hands on experience developing and managing digital marketing strategies and data driven marketing campaigns, at either an agency or brand.

  • Hands on experience trafficking and optimizing programmatic media buys, including working with DMPs in developing and optimizing audiences

  • Demonstrated ability to think strategically about business, marketing and technical challenges.

  • Excellent project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget.

  • Excellent presentation and communication skills.

For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoadvisoryseniorassociate .

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

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Please note that, at this time, to be in-person at a PwC office, client location or PwC-sponsored events, you must be fully vaccinated against COVID-19.

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