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PwC Marketing Technologist - Director in New York, New York

Specialty/Competency: Customer

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 60%

A career in our Customer Marketing practice, within Customer Consulting services, will provide you with the opportunity to help our clients design customer strategies that address the customers’ underlying needs and desired outcomes. We help build bridges between digital and analog mediums, delivering personal and contextual experiences powered by technology and analytics, and driving the total experience by engaging the customer, product, partner, and employee experiences.

Our team helps clients take advantage of the most important digital trends and tools to integrate sales, service, and operations in a way that leads to measurable business results. As part of our team, you’ll help clients develop marketing strategies and operating models, portfolio and brand management, and improve their channel strategies.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Support team to disrupt, improve and evolve ways of working when necessary.

  • Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.

  • Identify gaps in the market and spot opportunities to create value propositions.

  • Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.

  • Create an environment where people and technology thrive together to accomplish more than they could apart.

  • I promote and encourage others to value difference when working in diverse teams.

  • Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.

  • Influence and facilitate the creation of long-term relationships which add value to the firm.

  • Uphold the firm's code of ethics and business conduct.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

Bachelor Degree

Minimum Years of Experience :

9 year(s)

Preferred Qualifications :

Degree Preferred :

Master Degree

Certification(s) Preferred :

SAP Hybris, Salesforce, Shopify, and/or Adobe Commerce

Preferred Knowledge/Skills :

Demonstrates thought leader-level abilities as a team leader, emphasizing the following areas:

  • Understanding of the marketing technology landscape and experience with relevant digital marketing technologies (personalization, data platforms, analytics, etc);

  • Driving end to end digital marketing transformation at client organizations by scoping and shaping strategy, business goals, marketing innovation, programs and deliverables;

  • Consulting and delivering enterprise-wide marketing solutions across the full ad technology and marketing technology landscape (analytics, data, campaigns, etc.);

  • Mapping marketing and business strategies into architecture and technology strategy;

  • Providing strategic thinking, leadership and solution development across technologies & programs, including: Analytics, personalization, customer data platforms (ex: Adobe, Redpoint, Salesforce), data management platforms (Adobe, Oracle, Salesforce), ad technology, testing and optimization, and ecommerce;

  • Leading digital marketing platform strategy, design and architecture for enterprise clients;

  • Engaging with business and technology leaders to understand strategy, articulate solution options, evaluating tradeoffs and influencing key decisions;

  • Defining goals for technology components and frameworks including reference architectures and implementations for martech/adtech solutions, including, but not limited to data management platforms and customer data platforms;

  • Thinking strategically about business, marketing and technical challenges;

  • Evaluating, implementing and managing martech/adtech solutions (i.e. data management platform/customer data platforms);

  • Creating and managing digital audiences in data management platforms/customer data platforms;

  • Onboarding solutions (i.e. Liveramp, Oracle Datacloud, etc.) and identity management methodology;

  • Working with audience based digital marketing strategy either at an agency or brand;

  • Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; and,

  • Rolling out complex data driven marketing campaigns.

For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act: https://pwc.to/coloradoadvisorydirector .

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

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Please note that, at this time, to be in-person at a PwC office, client location or PwC-sponsored events, you must be fully vaccinated against COVID-19.

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