PwC Senior Manager, Performance Marketing in San Francisco, California
A career in our New Business Ventures practice, will provide you with the opportunity to invest in new business models that leverage our knowledge and build solutions for the growing digital market. New Business Ventures identifies, develops, and commercialises technology-enabled solutions that deliver PwC value, knowledge, and experience to our clients. Each new solution focuses on data-driven platforms or other intellectual property based solutions that leverage emerging technologies and new business models. Through the process of building new solutions, we foster a culture of innovation within PwC, extend brand relevance in the market, and generate new revenue.
As a Senior Manager, you’ll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to:
Proactively assist in the management of a portfolio of clients, while reporting to Directors and above
Be involved in the financial management of clients
Be actively involved in business development activities to help identify and research opportunities on new/existing clients
Develop project strategies to solve complex technical challenges for our clients
Manage and deliver large projects by developing the project team, assessing engagement risks throughout, driving conclusions, and reviewing / challenging the output produced by the team
Shape and deliver projects to meet and exceed the expectations of our clients and our own quality criteria
Train, coach, and supervise team members
Continue to develop internal relationships and developing your PwC brand
The Digital Performance Marketing Manager will drive the creation of digital marketing assets and the deployment of creative digital marketing campaigns, through a proactive, data-driven approach.
Job Requirements and Preferences :
Basic Qualifications :
Minimum Degree Required :
High School Diploma
Minimum Years of Experience :
Preferred Qualifications :
Degree Preferred :
Preferred Fields of Study :
Additional Educational Preferences :
Other fields of study will be considered.
Preferred Knowledge/Skills :
Demonstrates intimate abilities and/or a proven record of success leading efforts in a digital performance marketing role, emphasizing the following areas:
Leading the overall planning, creation, implementation, coordination and success of digital marketing campaign promotions;
Monitoring, tracking, analyzing, and investigating campaign performance to assess trends and recommend areas for improvement;
Synthesizing campaign performance and customer needs into easy-to-understand messages, value propositions and revenue-driving go-to-market strategies;
Launching paid digital marketing campaigns across platforms in order to drive new user acquisition growth, increase customer retention and revenue;
Developing ideas for customized campaigns based on target segmentation;
Testing ads across devices to establish industry leading branding and user experience;
Testing ad messaging across segments and reporting on engagement;
Conducting A/B testing around messaging, landing pages, and offers and reporting on results;
Communicating and resolving potential issues in advance of campaign launch dates in order to establish all deadlines are met;
Generating weekly and monthly reporting for all major metrics, including goals, revenue and other initiatives;
Participating in broader marketing meetings and strategy sessions;
Continuously developing knowledge of digital industry leading practices;
Maintaining knowledge of the social landscape and upcoming digital trends;
Utilizing data visualization software such as Tableau and Bower PI and advertising and reporting platforms such as Facebook Ads Manager, Google Ads, Google Analytics, Salesforce, and Eloqua; and,
Working across software applications such as Google Suite, Microsoft Office, SQL, HTML, Photoshop and a mix of online marketing ecosystems, including mobile and social.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.